Ju-Ju-BeForever Backpack


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color: Stone



What weabout it
Stylish and tailored diaper organization in a backpack.


Ju-Ju-Be’s refined collection of Ever diaper bags features classic looks finely styled in pebble-textured vegan leather, and plenty of functionality too.

The structured Forever Backpack is a stylish and practical way to carry your things for baby while keeping your hands free.

The spacious main compartment has a two-way, zip-around opening, so you can easily access the contents. The light-colored lining also helps you see your things better.

Inside, there’s a media pocket for a tablet or a small laptop, plus seven slip pockets.

The changing pad fits in a zippered 13-inch compartment on the back panel, which could also double as a place to hold a small laptop or magazines when you’re done with diapers.

The front of the pack has a zip poket for keys and phone, along with two magnetic-close, insulated bottle pockets. There’s a quick-grab handle at the top of the pack and adjustable, padded shoulder straps.

To top it all off, the bag is machine washable.


  • 16”W x 18.5”H x 8.5”D
  • 1 lbs. 7.8 oz.
  • Strap drop: 14”
  • Polyurethane exterior with polyester lining
  • Custom brushed-metal hardware
  • Detachable shoulder strap
  • Antimicrobial treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew
  • Machine washable

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