PuracyNatural 10x Laundry Detergent


No Longer Available On Babylist

scent: Free & Clear

size: 24 oz

What weabout it
Safe and effective laundry detergent is super-concentrated and eco-friendly


Puracy’s environmentally responsible home and skincare products for babies and their adults are crafted without harmful ingredients. They’re nontoxic and child-safe, but also effective and well-priced. The Austin, Texas–based company uses plants, minerals and natural fragrances, and has a long list of ingredients it won’t use, including harsh chemicals, petroleum and animal-based ingredients.

Developed for those with sensitive skin and allergies, this plant-based enzyme formula cleans effectively without harshness. Zinc Ricinoleate adds an extra element of odor elimination.

This is the most concentrated laundry detergent on the market, requiring just a quarter of an ounce per load, which reduces waste by more than 80%.


  • 24 fl. oz. (710 mL)
  • Market-leading 10x concentration
  • 96 loads per 24 oz. bottle
  • Pump top
  • No sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Not tested on animals
  • Safe for greywater and septic systems
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • 99.5% natural

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