Our Mission

Babylist makes the journey to parenthood easier and less overwhelming with our helpful content, curated store and universal baby registry.

Our Story

In 2011, Natalie Gordon was pregnant with her first son and trying to create her baby registry. Though she knew exactly what she wanted—frozen meals, pet-sitting for her German Shepard and an eco-friendly diaper service—there wasn’t an online registry that fit the bill.

A former developer at Amazon, Natalie decided to create a better baby registry. She launched the product two weeks before Max was born.

Since then, Max has grown into a feisty six-year-old, and has been joined by his little brother, Ben. Babylist has grown a lot, too—like $100,000,000-in-gifts-given a lot. But our mission has remained the same: to make the journey to parenthood easier and less overwhelming.

Today 1 in 5 first-time families create a Babylist registry. Every month more than one million families rely on our content to make the most important decisions of pregnancy and early parenthood, and over $12MM in gifts are given using Babylist.

Babyli.st launched with a Hacker News post

2011

Happy baby Max born

2011

Participated in the 500 Startups accelerator program

2012

Moved to our headquarters in Oakland, California

2013

Released first iPhone app

2013

Started offering free registry insert cards

2014

Released first Android app

2014

100,000 baby registries created

2014

Launched direct ecommerce sales

2015

Baby Ben born

2015

Published our first “Babylist Best” guides

2015

Moved from the domain babyli.st to babylist.com

2016

5,000,000 gifts given from Babylist baby registries

2017

Started offering a 10% registry discount for Babylist store products

2017

Launched our pregnancy email series

2017


We saved you a seat.

View Jobs
Looking for Babylist in London, England?

If you're looking for Babylist in London, England, they are now known as Anita's House. Find them at Anita's House. For over 21 years they have been helping new parents choose everything they need for their new baby with almost all of their clients finding them through personal referral. They are the experts at finding the best of the best for you and your baby through a one-to-one private consultation.