Our Story

In 2011, Natalie Gordon was pregnant with her first son and trying to create her baby registry. Though she knew exactly what she wanted—frozen meals, pet-sitting for her German Shepard and an eco-friendly diaper service—there wasn’t an online registry that fit the bill.

A former developer at Amazon, Natalie decided to create a better baby registry. She launched the product two weeks before Max was born.

Since then, Max has grown into a feisty six-year-old, and has been joined by his little brother, Ben. Babylist has grown a lot, too—like $100,000,000-in-gifts-given a lot. But our mission has remained the same: to make the journey to parenthood easier and less overwhelming.

Today 1 in 5 first-time families create a Babylist registry. Every month more than one million families rely on our content to make the most important decisions of pregnancy and early parenthood, and over $12MM in gifts are given using Babylist.