Babylist in the Press

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Babylist Logos

Register, and you shall receive with flexible online gift sites

May 2015

New gift registries let brides, mothers-to-be and anyone expecting presents to tell you what they want.

Baby registries not just for baby anymore

October 2014

Universal registries, as they're known, not only allow people to combine items from multiple stores and websites, but they also enable couples to include gifts for parents as well as the baby, with items as varied as spa gift certificates, homemade meals, and babysitting services.

How to Register for Everything

August 2014

With everything in one convenient location, it’s easy for generous friends and family to find gifts pre-baby shower…meaning less duplicates and returns.

10 Must-Have Pregnancy Apps to Keep Track of Your Bump

July 2014

You don’t have to stick to one registry anymore (or drive everyone crazy with four different ones). Create the ultimate baby registry by aggregating everything you need — from that cute handmade mobile you saw on Etsy to your doula.

Best New Mom Apps

May 2014

Just because you’ve flooded your home with registry gifts from your baby shower doesn’t mean your friends won’t still want to grab you a little something when baby gets here. And almost no one has made registering easier than Babylist.

6 Clever Items to Simplify Your Life

May 2014

That big box store may have the stroller you’ve been coveting, but you probably won’t find that eco-friendly diaper service on the shelves. Use this free site to register for all of your baby needs—including standalone services, products from local boutiques, and national chains.

The Kind Mama

April 2014

If a loved one offers to host a baby shower in your honor, gently suggest that your guests either bring something that they've already used and loved and want to contribute to your baby treasure chest or consult a green registry stocked with things you need. Use a site like Babylist that allows you to register for gift cards for postpartum doula services and groceries, baby-and-me yoga classes, or even donations to charities that mean a lot to you and your partner.

Winner of 2013 Totally Awesome Award - Most Awesome Pinterest Boards

August 2013

Pinterest is addicting enough, but scroll on over to the Babylist boards and you'll end up with a pinning fever and inspiration for days.

Your Baby Registry Checklist

July 2013

Friends and family will definitely want to buy the baby something, which is amazing and super generous. Make it easy on everyone and register. If you’re like me, you’re probably indecisive on which store to choose. Get this: Babylist allows you to pull in items from various stores including cool things like mommy-and-me workout classes, newborn photo sessions, and more.

Babylist Registry

July 2013

Creator, Natalie Gordon, was pregnant with her son and couldn’t find a baby registry that suited her needs. She wanted a place where she could register for frozen meals, pet sitting for her German Shepherd, & an eco-friendly diaper service… along with all other things baby. So, she took things into her own hands and created a better online baby registry. I LOVE the idea of being able register for everything from a carseat, to your favorite Etsy accessories, to a day at the spa!

What's Wanelo? Why small retailers should care

June 2013

Babylist was founded by a former developer, and it lets parents or parents-to-be create a registry of items that span different stores and also different services. So, for example, you might be able to list an eco-friendly diaper service as well as homemade apparel items from local stores.

Babylist, A Universal Baby Registry Built By An Ex-Amazon Developer & Mom, Raises $650K

June 2013

Babylist, the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web, has raised $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, Chris Messina, Mike Greenfield (co-founder of Circle of Moms), and Mike Seiman.

Babylist helps future families organize their registries with $620K in seed funding

June 2013

So, you’re pregnant. The little pink plus sign is in your face. What’s your first move? Obviously shopping, right? Babylist takes all of the online registries you create wish lists on and compiles them into one, big registry for your family to visit. The San Francisco company received $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, and a number of angels.

Funding Roundup

June 2013

Babylist, an online baby registry that lets users add items from any store, raised a $620,000 seed round from 500 Startups and others. The company was founded by a former Amazon software developer who, while pregnant for the first time, kept wishing she could register for things like frozen meals, pet sitting and diaper services all in one place. (I watched her pitch during 500 Startups’ demo day and remember thinking, 'This could be a big idea.')

The /di-'fi-ne-tiv/ Registry Guide

May 2013

Your favorite stroller is at a big box store, but the carrier you've got your eye on is sold only online. What's a registering mama-to-be to do? Click to Babylist -- it's a web registry that works like Pinterest: see it, like it, add it to the list. You can even include personal favors like home-cooked meals or outside-the-box gifts like house cleaning sessions.

Registry Rescue: Must-Have Nursery Items

May 2013

When it comes to creating the registry itself, we’re in love with the universal registry concept from Babylist. Their Pinterest-like technology allows expecting parents to select both products and services (think home cooked meals and doulas!) from anywhere on the web and add them to their registries, all in one place. It’s the way of the future in baby registry.” –Melisa Fluhr and Pam Ginocchio, Project Nursery

5 Eco-Friendly Baby Registries

Apr 2013

Do you love Pinterest? Well you'll love this. It's basically the same idea. If you find anything you love on the web you can just 'pin' it to your registry.

6 Online Baby Registries Every Mom-to-Be Needs to Know About

Mar 2013

For the Pinterest-Loving Mom: Babylist was created for the mom-to-be who knows exactly what she wants, but can't find it all in one place. The site allows the registrant to pull images of items or services that she wants from any site on the web, curating her own registry board.

How Solo Founders Beat The Odds and Get Into Top Accelerators

Mar 2013

There are ways for solo founders to increase their chances of getting in, according to investors and entrepreneurs involved with accelerators. TechStars’ David Cohen suggests, “If a founder has the ability to build a product, or has a team around them, non-founders who are very committed, that could be an exception.” That was the case for Babylist CEO Natalie Gordon, who recently graduated from 500 Startups.

The 5 most memorable companies from 500 Startups Demo Day

Feb 2013

As you may know from my various writings, I am NOT interested in anything relating to babies. However, when a former Amazon hacker takes the stage and tells the room how she grew frustrated while pregnant at her baby registry options, sat down to build a better alternative, and launched a product two weeks before her son was born, I got interested real fast.

500 Startups shows off accelerator program’s fifth batch of companies - Here are 5 that caught my eye

Feb 2013

When software developer Natalie Gordon was pregnant, she was dismayed to discover that baby registries, like wedding registries, only allowed a consumer to pick wish lists on individual company sites and didn’t allow new parents to list items that were outside of traditional e-commerce (dog-walking, lasagna-baking, etc.)

500 Startups Hatches Latest Batch At Fifth Demo Day

Feb 2013

Babylist - An online baby registry for moms to find and buy a vast array of baby products. Parents can also answer a list of questions and Babylist provides a selection of products that are suitable to the parents’ interests.

500 Startups Demo Day round 1: Disrupting babies, Brazil, and billing

Feb 2013

She launched Babylist two weeks before her son was born. Baby “stuff” is a huge industry, and Gordon said she is revolutionizing “baby e-commerce.” Last year, $2.3 million in gifts went through the site.

A baby registry for EVERYTHING on your list!

Jan 2013

So I have to admit I became pretty jealous of you soon-to-be moms out there when I discovered this brand new site called Babylist. Yeah, yeah, we’ve all seen online baby registries before. No big deal. But Babylist goes above and beyond.

30 Female Entrepreneurs to Watch in 2013

Jan 2013

To say that we admire Natalie Gordon is an understatement. When [she] had trouble finding an online baby registry that suited her needs, she set out to create her own. While pregnant... If Gordon can accomplish all this while in the midst of becoming a first-time mom, we have high hopes for her and Babylist's future.

Pregnant Programmer Started a New Kind of Baby Registry

Jan 2013

For those overwhelmed mothers-to-be — and weren’t we all — Babylist is launching a new baby registry checklist generator. Don’t know what to put in your registry? Just answer a series of questions about your lifestyle and preferences, and Babylist will generate for you a personalized checklist of items you will need. Based on your answers, Babylist will also offer a list of suggested items personalized to fit your taste, which you can use as a base for starting your registry.

Natalie Gordon Programmed Her Own Web-Based Start Up Business... While Pregnant

Jan 2013

So here’s the exception to a number of tired old adages about women in the workplace. The baby registry webiste Babylist was put together by veteran programmer Natalie Gordon during her pregnancy. Then, with the help of a designer, she launched the website just two weeks before her son was born.

Mom Entrepreneurs Are Going to Eat Your Lunch

Jan 2013

Startups do better with constraints. A new baby is a pretty good constraint. My son keeps me from working 80 hours a week. He slows me down, but he also makes me more effective. He helps me understand my user (a busy, overwhelmed pregnant woman) far better than any focus group or user survey. He gives me an intense empathy for my users that I hope never lessens. I'd challenge anyone who says that being a mom and raising a family is a disadvantage when starting a business. It's just a different constraint.