Press

Babylist in the news

Calling All Expectant Entrepreneur Moms: Here's a New Way to Pay for Your Maternity Leave

Entrepreneur · May 2017

Have you considered crowdfunding your childbirth leave? And why aren't more companies offering paid leave in the first place?


The Price is Right Baby Shower Special

CBS · April 2017

Come ooooon down! Expecting couples play to win an impressive Babylist gift card.


What to expect when you’re expecting? Not necessarily paid maternity leave

ABC News · April 2017

The U.S. remains the only developed country without a federally mandated paid leave policy. Families are creating "Parental Leave" Cash Funds on their Babylist registries to soften the blow.


Turning to Baby Registries to Subsidize Parental Leave

The Atlantic · March 2017

For many, new policies that provide compensation during time off won’t happen soon enough -- or be accessible to everyone. Babylist registrants are using cash funds to help.


Pregnancy Favorites… Thus Far

Those Heavenly Days · September 2016

Katherine Heigl loves Babylist.


Modern Mom Baby Registry

ABC News · September 2016

The founder of BabyList is a former Amazon developer who was inspired during her pregnancy to make a prettier, easier and better registry site.


Pinterest Case Study

Pinterest · September 2016

Babylist has a lofty company goal: They want every pregnant person in America to utilize Babylist by the end of 2016. To help achieve this goal, they used Pinterest with the intent of reaching an increasing number of expecting families every month.


Must-have items moms should add to their baby registry

Fox · August 2016

Babylist is a registry website to help make it easier to get all the needs for a baby, and mom too! Moms can register for gifts from anywhere, all in one place. Items don't have to be limited to the traditional objects, moms can register for things like a family membership to the zoo, the children's museum, and even cash funds.


Too Small to Fail Partners With BabyList to Provide Essential Literacy Tools and Resources to Oakland Families

Too Small to Fail · July 2016

“It’s hard to remember to talk to your baby even when you know how big a difference it makes and the onesie is a great and subtle way to make talking, reading, and singing more of a habit. When my son wears his 'Talking is Teaching' onesie, I feel like a better mom,” said Natalie Gordon, founder and CEO of BabyList.


Top 10 Online Pregnancy + Baby Resources

Cupcake Mag · February 2016

Here are 10 of our favorite pregnancy, baby, and mama online resources to get you through the tough stuff… Let me tell you the ways we L O V E BabyList.


The top 15 indie baby products parents register for on BabyList

BabyCenter · January 2016

There are certain baby products that are so popular you see them on almost every registry: Graco play yards, Britax car seats, Dr. Brown’s bottles. But if Babylist’s customers were just going to register for the standard items, they’d make their registries at a big-box store.


Register, and you shall receive with flexible online gift sites

Chicago Tribune · May 2015

New gift registries let brides, mothers-to-be and anyone expecting presents to tell you what they want.


Baby Registry Breakdown: How to Find the Best Deals, Decor & Gear

RedTricycle · April 2015

Can’t decide on just one registry? Go wild and register for your favorite swaddles and bottles from stores all over the web and keep all your baby picks in this central registry BabyList.


Brands We Heart 2015: 25 Companies Doing it Right

Stroller Traffic · February 2015

BabyList for streamlining the registry process.


Baby registries not just for baby anymore

The Philadelphia Inquirer · October 2014

Universal registries, as they're known, not only allow people to combine items from multiple stores and websites, but they also enable couples to include gifts for parents as well as the baby, with items as varied as spa gift certificates, homemade meals, and babysitting services.


10 Must-Have Pregnancy Apps to Keep Track of Your Bump

Brit + Co · July 2014

You don’t have to stick to one registry anymore (or drive everyone crazy with four different ones). Create the ultimate baby registry by aggregating everything you need — from that cute handmade mobile you saw on Etsy to your doula.


Best New Mom Apps

Well Rounded · May 2014

Just because you’ve flooded your home with registry gifts from your baby shower doesn’t mean your friends won’t still want to grab you a little something when baby gets here. And almost no one has made registering easier than Babylist.


6 Clever Items to Simplify Your Life

RealSimple.com · May 2014

That big box store may have the stroller you’ve been coveting, but you probably won’t find that eco-friendly diaper service on the shelves. Use this free site to register for all of your baby needs—including standalone services, products from local boutiques, and national chains.


The Kind Mama

The Kind Mama · April 2014

If a loved one offers to host a baby shower in your honor, gently suggest that your guests either bring something that they've already used and loved and want to contribute to your baby treasure chest or consult a green registry stocked with things you need. Use a site like Babylist that allows you to register for gift cards for postpartum doula services and groceries, baby-and-me yoga classes, or even donations to charities that mean a lot to you and your partner.


The essential baby registry

100 Layer Cake-let · February 2014

BabyList wraps up your choices in a nice professional way so even your grandmother will feel comfortable choosing something from your registry. Satisfies the modern, stylish mom in all of us, and makes it easy for generations of gift-givers too. Plus, it’s as easy to use as Pinterest.


Your Baby Registry Checklist

Women's Health · July 2013

Friends and family will definitely want to buy the baby something, which is amazing and super generous. Make it easy on everyone and register. If you’re like me, you’re probably indecisive on which store to choose. Get this: Babylist allows you to pull in items from various stores including cool things like mommy-and-me workout classes, newborn photo sessions, and more.


What's Wanelo? Why small retailers should care

ZDNet · June 2013

Babylist was founded by a former Amazon.com developer, and it lets parents or parents-to-be create a registry of items that span different stores and also different services. So, for example, you might be able to list an eco-friendly diaper service as well as homemade apparel items from local stores.


Babylist, A Universal Baby Registry Built By An Ex-Amazon Developer & Mom, Raises $650K

TechCrunch · June 2013

Babylist, the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web, has raised $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, Chris Messina, Mike Greenfield (co-founder of Circle of Moms), and Mike Seiman.


Babylist helps future families organize their registries with $620K in seed funding

VentureBeat · June 2013

So, you’re pregnant. The little pink plus sign is in your face. What’s your first move? Obviously shopping, right? Babylist takes all of the online registries you create wish lists on and compiles them into one, big registry for your family to visit. The San Francisco company received $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, and a number of angels.


Funding Roundup

siliconbeat · June 2013

Babylist, an online baby registry that lets users add items from any store, raised a $620,000 seed round from 500 Startups and others. The company was founded by a former Amazon software developer who, while pregnant for the first time, kept wishing she could register for things like frozen meals, pet sitting and diaper services all in one place. (I watched her pitch during 500 Startups’ demo day and remember thinking, 'This could be a big idea.')


The /di-'fi-ne-tiv/ Registry Guide

PREGNANCY Magazine · May 2013

Your favorite stroller is at a big box store, but the carrier you've got your eye on is sold only online. What's a registering mama-to-be to do? Click to Babylist -- it's a web registry that works like Pinterest: see it, like it, add it to the list. You can even include personal favors like home-cooked meals or outside-the-box gifts like house cleaning sessions.


Registry Rescue: Must-Have Nursery Items

New York family · May 2013

When it comes to creating the registry itself, we’re in love with the universal registry concept from Babylist. Their Pinterest-like technology allows expecting parents to select both products and services (think home cooked meals and doulas!) from anywhere on the web and add them to their registries, all in one place. It’s the way of the future in baby registry.” –Melisa Fluhr and Pam Ginocchio, Project Nursery


5 Eco-Friendly Baby Registries

cafemom · Apr 2013

Do you love Pinterest? Well you'll love this. It's basically the same idea. If you find anything you love on the web you can just 'pin' it to your registry.


6 Online Baby Registries Every Mom-to-Be Needs to Know About

POPSUGAR · Mar 2013

For the Pinterest-Loving Mom: Babylist was created for the mom-to-be who knows exactly what she wants, but can't find it all in one place. The site allows the registrant to pull images of items or services that she wants from any site on the web, curating her own registry board.


How Solo Founders Beat The Odds and Get Into Top Accelerators

Wall Street Journal · Mar 2013

There are ways for solo founders to increase their chances of getting in, according to investors and entrepreneurs involved with accelerators. TechStars’ David Cohen suggests, “If a founder has the ability to build a product, or has a team around them, non-founders who are very committed, that could be an exception.” That was the case for Babylist CEO Natalie Gordon, who recently graduated from 500 Startups.


The 5 most memorable companies from 500 Startups Demo Day

VentureBeat · Feb 2013

As you may know from my various writings, I am NOT interested in anything relating to babies. However, when a former Amazon hacker takes the stage and tells the room how she grew frustrated while pregnant at her baby registry options, sat down to build a better alternative, and launched a product two weeks before her son was born, I got interested real fast.


500 Startups shows off accelerator program’s fifth batch of companies - Here are 5 that caught my eye

Gigaom · Feb 2013

When software developer Natalie Gordon was pregnant, she was dismayed to discover that baby registries, like wedding registries, only allowed a consumer to pick wish lists on individual company sites and didn’t allow new parents to list items that were outside of traditional e-commerce (dog-walking, lasagna-baking, etc.)


500 Startups Hatches Latest Batch At Fifth Demo Day

Forbes · Feb 2013

Babylist - An online baby registry for moms to find and buy a vast array of baby products. Parents can also answer a list of questions and Babylist provides a selection of products that are suitable to the parents’ interests.


500 Startups Demo Day round 1: Disrupting babies, Brazil, and billing

VentureBeat · Feb 2013

She launched Babylist two weeks before her son was born. Baby “stuff” is a huge industry, and Gordon said she is revolutionizing “baby e-commerce.” Last year, $2.3 million in gifts went through the site.


A baby registry for EVERYTHING on your list!

BabyCenter · Jan 2013

So I have to admit I became pretty jealous of you soon-to-be moms out there when I discovered this brand new site called Babylist. Yeah, yeah, we’ve all seen online baby registries before. No big deal. But Babylist goes above and beyond.


30 Female Entrepreneurs to Watch in 2013

Runway Riot · Jan 2013

To say that we admire Natalie Gordon is an understatement. When [she] had trouble finding an online baby registry that suited her needs, she set out to create her own. While pregnant... If Gordon can accomplish all this while in the midst of becoming a first-time mom, we have high hopes for her and Babylist's future.


Pregnant Programmer Started a New Kind of Baby Registry

WIRED · Jan 2013

For those overwhelmed mothers-to-be — and weren’t we all — Babylist is launching a new baby registry checklist generator. Don’t know what to put in your registry? Just answer a series of questions about your lifestyle and preferences, and Babylist will generate for you a personalized checklist of items you will need. Based on your answers, Babylist will also offer a list of suggested items personalized to fit your taste, which you can use as a base for starting your registry.


Natalie Gordon Programmed Her Own Web-Based Start Up Business... While Pregnant

The Mary Sue · Jan 2013

So here’s the exception to a number of tired old adages about women in the workplace. The baby registry webiste Babylist was put together by veteran programmer Natalie Gordon during her pregnancy. Then, with the help of a designer, she launched the website just two weeks before her son was born.


Mom Entrepreneurs Are Going to Eat Your Lunch

HuffPost · Jan 2013

Startups do better with constraints. A new baby is a pretty good constraint. My son keeps me from working 80 hours a week. He slows me down, but he also makes me more effective. He helps me understand my user (a busy, overwhelmed pregnant woman) far better than any focus group or user survey. He gives me an intense empathy for my users that I hope never lessens. I'd challenge anyone who says that being a mom and raising a family is a disadvantage when starting a business. It's just a different constraint.