Press

Babylist in the news


A Quick Explainer On The Controversy Surrounding Breastfeeding Athletes & The Olympics

Romper 路 July 2021

The Breastfeeding and Olympics controversy has been a subject of confusion and debate for months. Here's what you need to know.


An Oakland maternity e-commerce site just named its first CFO. An IPO could be next.

San Francisco Business Times 路 July 2021

Babylist's first CFO will test investor appetites for an e-commerce platform well-loved by new mothers.


Parenting platform Babylist names CFO

BizJournals 路 July 2021

Parenting platform Babylist has named Michelle Newbery as its first chief financial officer.


Great News: Aliphine Tuliamuk Will Get to Bring Her Baby With Her to Tokyo

Women's Running 路 July 2021

After a lot of back and forth and a large amount of red tape, Olympic mothers are going to be able to care for their babies in Japan.


The Morning Ledger: What Some CFOs Are Doing to Fight Inflation

WSJ VC Pro Newsletter 路 July 2021

Finance chiefs across industries are facing higher costs as the economic rebound drives up demand for raw materials, components, energy and transportation.


Shea McGee shares the sweet way her daughters are welcoming baby No. 3

TODAY 路 July 2021

The "Dream Home Makeover" star has a cute idea for letting older siblings welcome a new baby to the family.


Babylist Announced It Will Pay For U.S. Olympians To Bring Their Babies To Tokyo

Romper 路 July 2021

When Olympic organizers announced that breastfeeding Olympians would be allowed to bring nursing children (and a support person to help coordinate childcare) last week, it was hailed as a victory by athletes and the International Olympic Committee (IOC).


Halsey Donates $100,000 for 'Universal' Baby Shower to Support Soon-To-Be Parents

Just Jared 路 June 2021

The 26-year-old "Bad at Love" singer, who is currently expecting her first child with boyfriend Alev Aydin, announced on Instagram that she would be teaming up with Babylist to "create a universal baby shower for parents in need with Baby2Baby".


Shea McGee shares the sweet way her daughters are welcoming baby No. 3

TODAY 路 July 2021

The "Dream Home Makeover" star has a cute idea for letting older siblings welcome a new baby to the family.


We'd Happily Put Shea McGee鈥檚 Nursery Dresser in Our Own Bedroom

Domino 路 July 2021

A peek at Shea McGee's baby registry, plus the genius nursery design idea we are stealing from her announcement post.


Dream Home Makeover Star Shea McGee Shares Her Baby Must-Haves

Architectural Digest 路 June 2021

The Netflix star and her husband, Syd McGee, are expecting their third daughter.


Halsey's Baby Registry Has Must-Have Items for Future Parents

E! Online 路 June 2021

The singer selected essentials for your baby's safety, feeding, and development.


Halsey Uses Her Baby Bump To Help Moms In Need, "Starting A Family Is Expensive"

Babygaga 路 June 2021

Halsey is asking for donations in support of Baby2Baby and The Great Group Gift Initiative.


Halsey Donates $100,000 for 'Universal' Baby Shower to Support Soon-To-Be Parents

Just Jared 路 June 2021

The 26-year-old "Bad at Love" singer announced on Instagram that she would be teaming up with Babylist to "create a universal baby shower for parents in need with Baby2Baby".


Halsey Donates $100,000, Announces 鈥楿niversal鈥 Baby Shower To Help Raise Money For Struggling Soon-To-Be Parents

ET Canada 路 June 2021

Halsey is doing their bit to help expectant parents struggling to afford things for their babies.


Halsey Shares Everything on Her Baby Registry 鈥 Here Are Our Favorite Items on Her List

What To Expect 路 June 2021

Halsey is prepping for baby number one, and she has clearly done her research.



Tiny Organics Raises $11 Million In Series A To Shape The Palates Of Babies With Whole Vegetables

Forbes 路 June 2021

Babylist's founder and CEO Natalie Gordan added: "As the leading parenting platform and baby registry destination for millions of new parents and their little ones, Babylist is deeply in tune with what today's modern parents need the most. We are proud to support the women-led team at Tiny Organics in their mission to provide the highest quality organic options for first foods and baby-led weaning."


7 best jogging strollers of 2021, according to experts

NBC News 路 May 2021

"If you're running up a lot of hills and you have a 20-pound baby in there, that's a lot of weight to push while you鈥檙e running," said Karen Reardanz, executive editor at Babylist.


Ashley Tisdale on Hardest Part of Pregnancy, Cravings and More

Us Weekly 路 March 2021

Pregnant Ashley Tisdale and her husband, Christopher French, are 'definitely ready to be parents' 鈥 exclusive interview


20 most popular places to buy baby supplies online

USA Today 路 October 2020

Babylist works similarly to Pinterest by allowing you to compile a baby registry of items from any store. You can mix and match and customize as much as you want. In addition to being super useful for expecting parents, they also have their own online store stocked with everything from carriers and car seats to teethers and toys.


Babylist x CES Best of Babytech [Video]

ABC7 News 路 February 2019

Babylist announced the winners of the Best of BabyTech Awards for 2019 at CES in Las Vegas. Babylist Editor-in-Chief shares more on ABC7 News!


Babylist's Best Of Baby Tech List Has All The Smartest Baby Gadgets Coming Out In 2019, & They're Legit Impressive

Romper 路 January 2019

Take Babylist's Best of BabyTech Awards for 2019, for instance. The just-released list of must-have products includes remarkable gadgets that would make those poor old Teddy Ruxpin talking bear dolls lie down and weep.


IT鈥橲 EASIER THAN EVER TO LOG YOUR KID鈥橲 DATA鈥擝UT SHOULD YOU?

Wired 路 January 2019

鈥淚f you鈥檝e already been using a Fitbit to track your steps for five years, it鈥檚 obvious that you can use a wearable to get pregnant,鈥 says Bekah Otto, the editor-in-chief of baby registry website Babylist.


It's Woobo, the Robo-nanny! 拢120 toy can play with your child, sing lullabies before bed and even teach mindfulness

DailyMail 路 January 2019

The device looks like a normal cuddly toy 鈥 but has a screen for a face. It also has sensors on its paws and tummy, reacting to hugs and tickles. The robot, which will be unveiled at the Consumer Electronics Show in Las Vegas next week, will be crowned best toy for play and learn in the baby tech awards, chosen by website Babylist.


This GENIUS New Tech Product Is For Parents Worried About Ever Losing Their Kids

POPSUGAR 路 January 2019

The winner of this year's Babylist Best in Baby Tech Awards at CES, Jiobit ($100, plus $13/monthly), is the leading the way in tracking technology for families. It's an incredibly small and lightweight tracking device that can be worn on a child's belt loop, shoelace, or even hidden inside of a shirt. It syncs to an adult's phone so that they can track their kid anywhere 鈥 no distance limits!


CES 2019: Parents using tech to keep eye on children

Las Vegas Review-Journal 路 January 2019

Jocelene Kwan, vice president of strategy and business operations at baby registration website Babylist, said advanced monitors are especially picking up steam this year.


The Hottest New Baby & Parenting Tech of 2019

RedTricycle 路 January 2019

How on earth did moms do it before iPhones, Google and Alexa? Parenting in the digital age has plenty of perks鈥攁nd Babylist recognizes the Best of Baby Tech Awards at CES each year with some of the most awesome products that make parenting just a little bit easier.


Baby Registry Must-Haves List 2019: 25 Of The Most Popular Items

International Business Times 路 January 2019

If you are looking for the best baby product to add to your registry, you鈥檒l want to take a look at this list of the top 25 most popular baby items. Compiled by the Babylist Store, you鈥檒l certainly find all the products that your baby needs, as well as items that your friends and family will want to give. Take a look and see what items are at the top of every mother鈥檚 list in 2019.


3 Ways Artificial Intelligence Could Boost the Success of Your Business

ReadWrite 路 January 2019

Companies like Babylist use predictive customer analytics to identify items consumers might like to register for or purchase.


The 7 Best Infant Car Seats Of 2018, According To Babylist

Romper 路 December 2018

When it comes to picking just the right essentials for your baby registry, the choices can seem overwhelming. (I almost cried just looking at the stroller aisle of our local baby superstore.) Getting wisdom from experienced parents can make all the difference in the world, especially when it comes to choosing something as important as a car seat. That's why Babylist's report on the most popular car seats of 2018 could be helpful to any expecting parent.


BabyList carves unique niche.

CSA 路 August 2018

BabyList is not your traditional baby registry鈥攏ot by a longshot.


Universal Registry Gaining Popularity Among Millennial Mothers.

NBC News 路 August 2018

Natalie Gordon, a former Amazon engineer, did what all moms do and she solved a problem, launching Babylist two weeks before the birth of her first son.


Universal registry lets parents request baby gifts from multiple sources.

San Francisco Chronicle 路 July 2018

Getting ready for her baby shower last weekend, Andrea Schwartz Boone assembled a diverse wish list: a mobile from Etsy, Baby Gap clothes, a piece from Anthropologie, lots of stuff from Amazon. She also asked for used baby clothes and some help with meal delivery. She put all those requests on Babylist, a universal registry for baby gifts that鈥檚 headquartered in Oakland.


5 best alternatives for your defunct Babies 'R' Us registry

BabyCenter 路 March 2018

Babies 'R' Us stores are disappearing, and with it the registries of lots of moms and dads -- up to 100,000 registries, BabyList estimated late last week. If you're one of those people, you're not out of options. Here are the 5 best places to move your registry, and the pros and cons of each.


Have a Babies R Us baby registry? Where you can register instead.

USA Today 路 March 2018

Babies R Us is closing and parents-to-be are left wondering where to register. Babylist helped thousands of Babies R Us customers easily move their registries to Babylist.


They opened a registry at Babies R Us. Now, these parents-to-be are in liquidation limbo.

Washington Post 路 March 2018

Babylist helped rescue thousands of Babies R Us registries that were left in limbo when the retail chain announced it was closing its doors.


Mom's a Genius: Check out these cool parent-invented baby products

WXZY Detroit 路 January 2018

Register for things you can鈥檛 get in stores: Cash for a longer maternity leave, dog walking, babysitting for date night.


Best of Baby 2018

Wish TV 路 January 2018

Babylist lets you add any item from any store to your baby registry, including all the items mentioned in this segment.