Press
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Babylist in the news
BabyList carves unique niche.
CSA · August 2018
BabyList is not your traditional baby registry—not by a longshot.
Universal Registry Gaining Popularity Among Millennial Mothers.
NBC News · August 2018
Natalie Gordon, a former Amazon engineer, did what all moms do and she solved a problem, launching Babylist two weeks before the birth of her first son.
Universal registry lets parents request baby gifts from multiple sources.
San Francisco Chronicle · July 2018
Getting ready for her baby shower last weekend, Andrea Schwartz Boone assembled a diverse wish list: a mobile from Etsy, Baby Gap clothes, a piece from Anthropologie, lots of stuff from Amazon. She also asked for used baby clothes and some help with meal delivery. She put all those requests on Babylist, a universal registry for baby gifts that’s headquartered in Oakland.
Have a Babies R Us baby registry? Where you can register instead.
USA Today · March 2018
Babies R Us is closing and parents-to-be are left wondering where to register. Babylist helped thousands of Babies R Us customers easily move their registries to Babylist.
They opened a registry at Babies R Us. Now, these parents-to-be are in liquidation limbo.
Washington Post · March 2018
Babylist helped rescue thousands of Babies R Us registries that were left in limbo when the retail chain announced it was closing its doors.
Mom's a Genius: Check out these cool parent-invented baby products
WXZY Detroit · January 2018
Register for things you can’t get in stores: Cash for a longer maternity leave, dog walking, babysitting for date night.
Best of Baby 2018
Wish TV · January 2018
Babylist lets you add any item from any store to your baby registry, including all the items mentioned in this segment.
Calling All Expectant Entrepreneur Moms: Here's a New Way to Pay for Your Maternity Leave
Entrepreneur · May 2017
Have you considered crowdfunding your childbirth leave? And why aren't more companies offering paid leave in the first place?
12 Pregnancy Apps That’ll Help You Survive Every Trimester
Brit + Co. · April 2017
This online baby registry lets you add any items from any store — including Amazon, Etsy, Target, and independent local shops. You can also add meaningful gifts like home-cooked meals or babysitting to your registry. Hey, you can never have too many casseroles when baby arrives!
The Price is Right Baby Shower Special
CBS · April 2017
Come ooooon down! Expecting couples play to win an impressive Babylist gift card.
What to expect when you’re expecting? Not necessarily paid maternity leave
ABC News · April 2017
The U.S. remains the only developed country without a federally mandated paid leave policy. Families are creating "Parental Leave" Cash Funds on their Babylist registries to soften the blow.
Turning to Baby Registries to Subsidize Parental Leave
The Atlantic · March 2017
For many, new policies that provide compensation during time off won’t happen soon enough -- or be accessible to everyone. Babylist registrants are using cash funds to help.
Modern Mom Baby Registry
ABC News · September 2016
The founder of BabyList is a former Amazon developer who was inspired during her pregnancy to make a prettier, easier and better registry site.
Pinterest Case Study
Pinterest · September 2016
Babylist has a lofty company goal: They want every pregnant person in America to utilize Babylist by the end of 2016. To help achieve this goal, they used Pinterest with the intent of reaching an increasing number of expecting families every month.
Must-have items moms should add to their baby registry
Fox · August 2016
Babylist is a registry website to help make it easier to get all the needs for a baby, and mom too! Moms can register for gifts from anywhere, all in one place. Items don't have to be limited to the traditional objects, moms can register for things like a family membership to the zoo, the children's museum, and even cash funds.
Too Small to Fail Partners With BabyList to Provide Essential Literacy Tools and Resources to Oakland Families
Too Small to Fail · July 2016
“It’s hard to remember to talk to your baby even when you know how big a difference it makes and the onesie is a great and subtle way to make talking, reading, and singing more of a habit. When my son wears his 'Talking is Teaching' onesie, I feel like a better mom,” said Natalie Gordon, founder and CEO of BabyList.
The top 15 indie baby products parents register for on BabyList
BabyCenter · January 2016
There are certain baby products that are so popular you see them on almost every registry: Graco play yards, Britax car seats, Dr. Brown’s bottles. But if Babylist’s customers were just going to register for the standard items, they’d make their registries at a big-box store.
Register, and you shall receive with flexible online gift sites
Chicago Tribune · May 2015
New gift registries let brides, mothers-to-be and anyone expecting presents to tell you what they want.
Baby Registry Breakdown: How to Find the Best Deals, Decor & Gear
RedTricycle · April 2015
Can’t decide on just one registry? Go wild and register for your favorite swaddles and bottles from stores all over the web and keep all your baby picks in this central registry BabyList.
Baby registries not just for baby anymore
The Philadelphia Inquirer · October 2014
Universal registries, as they're known, not only allow people to combine items from multiple stores and websites, but they also enable couples to include gifts for parents as well as the baby, with items as varied as spa gift certificates, homemade meals, and babysitting services.
10 Must-Have Pregnancy Apps to Keep Track of Your Bump
Brit + Co · July 2014
You don’t have to stick to one registry anymore (or drive everyone crazy with four different ones). Create the ultimate baby registry by aggregating everything you need — from that cute handmade mobile you saw on Etsy to your doula.
Best New Mom Apps
Well Rounded · May 2014
Just because you’ve flooded your home with registry gifts from your baby shower doesn’t mean your friends won’t still want to grab you a little something when baby gets here. And almost no one has made registering easier than Babylist.
6 Clever Items to Simplify Your Life
RealSimple.com · May 2014
That big box store may have the stroller you’ve been coveting, but you probably won’t find that eco-friendly diaper service on the shelves. Use this free site to register for all of your baby needs—including standalone services, products from local boutiques, and national chains.
The Kind Mama
The Kind Mama · April 2014
If a loved one offers to host a baby shower in your honor, gently suggest that your guests either bring something that they've already used and loved and want to contribute to your baby treasure chest or consult a green registry stocked with things you need. Use a site like Babylist that allows you to register for gift cards for postpartum doula services and groceries, baby-and-me yoga classes, or even donations to charities that mean a lot to you and your partner.
The essential baby registry
100 Layer Cake-let · February 2014
BabyList wraps up your choices in a nice professional way so even your grandmother will feel comfortable choosing something from your registry. Satisfies the modern, stylish mom in all of us, and makes it easy for generations of gift-givers too. Plus, it’s as easy to use as Pinterest.
Your Baby Registry Checklist
Women's Health · July 2013
Friends and family will definitely want to buy the baby something, which is amazing and super generous. Make it easy on everyone and register. If you’re like me, you’re probably indecisive on which store to choose. Get this: Babylist allows you to pull in items from various stores including cool things like mommy-and-me workout classes, newborn photo sessions, and more.
Babylist, A Universal Baby Registry Built By An Ex-Amazon Developer & Mom, Raises $650K
TechCrunch · June 2013
Babylist, the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web, has raised $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, Chris Messina, Mike Greenfield (co-founder of Circle of Moms), and Mike Seiman.
Babylist helps future families organize their registries with $620K in seed funding
VentureBeat · June 2013
So, you’re pregnant. The little pink plus sign is in your face. What’s your first move? Obviously shopping, right? Babylist takes all of the online registries you create wish lists on and compiles them into one, big registry for your family to visit. The San Francisco company received $620,000 in seed funding from 500 Startups, Okapi Venture Capital, Altair Capital, and a number of angels.
The /di-'fi-ne-tiv/ Registry Guide
PREGNANCY Magazine · May 2013
Your favorite stroller is at a big box store, but the carrier you've got your eye on is sold only online. What's a registering mama-to-be to do? Click to Babylist -- it's a web registry that works like Pinterest: see it, like it, add it to the list. You can even include personal favors like home-cooked meals or outside-the-box gifts like house cleaning sessions.
Registry Rescue: Must-Have Nursery Items
New York family · May 2013
When it comes to creating the registry itself, we’re in love with the universal registry concept from Babylist. Their Pinterest-like technology allows expecting parents to select both products and services (think home cooked meals and doulas!) from anywhere on the web and add them to their registries, all in one place. It’s the way of the future in baby registry.” –Melisa Fluhr and Pam Ginocchio, Project Nursery
5 Eco-Friendly Baby Registries
cafemom · Apr 2013
Do you love Pinterest? Well you'll love this. It's basically the same idea. If you find anything you love on the web you can just 'pin' it to your registry.
6 Online Baby Registries Every Mom-to-Be Needs to Know About
POPSUGAR · Mar 2013
For the Pinterest-Loving Mom: Babylist was created for the mom-to-be who knows exactly what she wants, but can't find it all in one place. The site allows the registrant to pull images of items or services that she wants from any site on the web, curating her own registry board.
How Solo Founders Beat The Odds and Get Into Top Accelerators
Wall Street Journal · Mar 2013
There are ways for solo founders to increase their chances of getting in, according to investors and entrepreneurs involved with accelerators. TechStars’ David Cohen suggests, “If a founder has the ability to build a product, or has a team around them, non-founders who are very committed, that could be an exception.” That was the case for Babylist CEO Natalie Gordon, who recently graduated from 500 Startups.
The 5 most memorable companies from 500 Startups Demo Day
VentureBeat · Feb 2013
As you may know from my various writings, I am NOT interested in anything relating to babies. However, when a former Amazon hacker takes the stage and tells the room how she grew frustrated while pregnant at her baby registry options, sat down to build a better alternative, and launched a product two weeks before her son was born, I got interested real fast.
500 Startups shows off accelerator program’s fifth batch of companies - Here are 5 that caught my eye
Gigaom · Feb 2013
When software developer Natalie Gordon was pregnant, she was dismayed to discover that baby registries, like wedding registries, only allowed a consumer to pick wish lists on individual company sites and didn’t allow new parents to list items that were outside of traditional e-commerce (dog-walking, lasagna-baking, etc.)
500 Startups Hatches Latest Batch At Fifth Demo Day
Forbes · Feb 2013
Babylist - An online baby registry for moms to find and buy a vast array of baby products. Parents can also answer a list of questions and Babylist provides a selection of products that are suitable to the parents’ interests.
500 Startups Demo Day round 1: Disrupting babies, Brazil, and billing
VentureBeat · Feb 2013
She launched Babylist two weeks before her son was born. Baby “stuff” is a huge industry, and Gordon said she is revolutionizing “baby e-commerce.” Last year, $2.3 million in gifts went through the site.
A baby registry for EVERYTHING on your list!
BabyCenter · Jan 2013
So I have to admit I became pretty jealous of you soon-to-be moms out there when I discovered this brand new site called Babylist. Yeah, yeah, we’ve all seen online baby registries before. No big deal. But Babylist goes above and beyond.
Pregnant Programmer Started a New Kind of Baby Registry
WIRED · Jan 2013
For those overwhelmed mothers-to-be — and weren’t we all — Babylist is launching a new baby registry checklist generator. Don’t know what to put in your registry? Just answer a series of questions about your lifestyle and preferences, and Babylist will generate for you a personalized checklist of items you will need. Based on your answers, Babylist will also offer a list of suggested items personalized to fit your taste, which you can use as a base for starting your registry.
Natalie Gordon Programmed Her Own Web-Based Start Up Business... While Pregnant
The Mary Sue · Jan 2013
So here’s the exception to a number of tired old adages about women in the workplace. The baby registry webiste Babylist was put together by veteran programmer Natalie Gordon during her pregnancy. Then, with the help of a designer, she launched the website just two weeks before her son was born.
Mom Entrepreneurs Are Going to Eat Your Lunch
HuffPost · Jan 2013
Startups do better with constraints. A new baby is a pretty good constraint. My son keeps me from working 80 hours a week. He slows me down, but he also makes me more effective. He helps me understand my user (a busy, overwhelmed pregnant woman) far better than any focus group or user survey. He gives me an intense empathy for my users that I hope never lessens. I'd challenge anyone who says that being a mom and raising a family is a disadvantage when starting a business. It's just a different constraint.
