Babylist, Inc.

Effective Date: July 23, 2018

Last Updated: July 23, 2018


Babylist Inc. (“Babylist”, “we”, “us”, our”) makes the journey to parenthood easier and less overwhelming with our content, curated store, baby registry, and website where we have helpful information for expecting families. Whether you are a website visitor, a baby registry account holder, or a gift giver, your privacy is important to us. To review our Privacy Notice, please click here. Your use of the Services is also subject to our Terms of Use.


Cookies are small text files that are created when you use online services and are stored on your device, such as a computer or a smart phone. At Babylist, we use cookies and other racking technologies to conduct the following activities (collectively “Services”):

  • Enhance your user experience by remembering your login and account settings when you use Babylist online and mobile services
  • Process purchases from the Babylist store
  • Analyze Services usage and trends
  • Track your browsing history
  • Administer our Services
  • Improve the Services functionality
  • Deliver personalized advertisements and other marketing offers


We and our service providers may use cookies and other tracking technologies to:

  • Administer the Services
  • Enhance user experience
  • Analyze Services usage and trends
  • Track users' movements around the Services
  • Gather demographic data about users
  • Deliver advertisements and other marketing communication
  • Perform analytics and marketing integration

Here are the types of cookies and other tracking technologies we:

  • Session and persistent.We and our service providers use session and persistent cookies. Session cookies exist only during one session. They disappear when you close your browser, restart, or turn off your device. Persistent cookies remain on your device after you close your browser, restart, or turn off your device.
  • Transactional and functional.
    • Server Logs. We and our service providers use cookies and other tracking technologies to collect and store your IP address and device data in server logs to support the functionality of the Services and provide information to you that is relevant and error free.
    • Device Identifiers. When you access the Services through a mobile device, we and our service providers may access, collect, monitor and/or remotely store device identifiers. These are small data files stored on or associated with your device. This may be used to help you log in faster and enhance your navigation of the Services.
    • Transaction Identifiers. When you use the Services, we and our service providers may access, collect, or store transaction identifiers, an internal identification number that we assign to our customers. This helps us understand and review your transactions.
  • Marketing and advertising. We and our service providers use cookies and other tracking technologies to market products or services, monitor which ads have been served to your browser, which webpages you were viewing when such ads were delivered, and provide you advertising based on your browsing activities and interests.
  • Analytics and integration. We and our service providers use third party analytics and marketing integration services such as Google Analytics and Appsee to track and optimize our Services’ performance and marketing activities.

For a list of cookies and tracking technologies please refer to this chart.


You can control the use of cookies at the individual browser level. If you reject or delete cookies, our Services may no longer function for you. Each browser provides different mechanisms for managing cookies. Look at your browser’s help menu to determine the best way to modify your browser’s cookie storage. For more information about how to control or delete cookies, visit


We do not respond to web browser “Do-Not-Track” signals.


We periodically update this Cookie Notice to account for changed legal and operational circumstances, to describe new cookies and tracking technologies, and to describe how those changes affect our use of your information. We encourage you to review this Cookie and Privacy Notice each time you use our Services. If we are going to use information in a manner that is materially different from that stated at the time of collection or make any material changes in our privacy practices, we will notify you. We will post those changes through a prominent notice on our website. If you do not agree to the changes made to this Cookie Notice, we recommend that you stop using our Services or disable your cookies.


If you have any questions or concerns about Babylist privacy practices, please contact us at or mail us at:

Attn: Babylist Privacy
1625 Clay Street, Suite 500
Oakland, CA 94612