Babylist It Forward started as a partnership with Alex Cooper, who wanted to use her platform to give back to registrants. That inspired Babylist to join in and turn the one-off generosity into a broader "pay it forward" movement.
Join the Movement
Show up and lighten the load for new and expecting parents with #BabylistItForward — sparked by our partnership with Alex Cooper.
#BabylistItForward
Simple surprise gifting has turned into something so much bigger. Creators are clearing registries. Strangers are gifting strangers.
We're committing to #BabylistItForward for over 1,000 families and we don't want to stop there. Help us by sharing each other's stories:
- Spread the word. The more you share, the more we see.
- Share your story. Tag us on Instagram or TikTok and include a link to your Babylist registry.
- Want to gift? Find a registry, send something, and tell us. We like knowing who's out there doing this with us.
Who knows how much kindness we can spread together.
Stories from the Movement
Check out these social stories and #BabylistItForward.
Gifts from our team
LiveTotal gifts given:3,263Last updated:
- KaylaOhio
- CassandraArizona
- KerriMichigan
+4 - KadieSouth Dakota
- SabrinaIndiana
- VanessaIllinois
- Laurel HopeNew York
+1 - CaitlinCalifornia
- JewelArizona
- SydneyGeorgia
From our CEO 🩷
The power of community is the most important life force. Watching people go into complete strangers' registries and just send a little love has reminded me that one small act of kindness goes a long, long way. If you have the means, find a registry and pay it forward — we're all in this magical movement together, and it's still growing. - Jenn
Thank you to our partners
Frequently asked questions
It is a Babylist campaign with Alex Cooper to surprise expecting parents by gifting items from their Babylist registries. It grew into a broader community movement, with Babylist employees and everyday parents helping fulfill registries, especially for families with compelling circumstances or specific needs.
People can participate by sharing a registry in the comments of Babylist or Alex Cooper's Instagram/TikTok posts, tagging both accounts, and adding #BabylistItForward. Gifts aren't guaranteed, and Babylist selects registries from social posts and comments.
Tag #babylistitforward on social media and share a link to your registry to be considered. Our team reviews tagged registries and selects a group to support each round. Given the number of people who reach out, we're not able to respond to everyone individually. If you are submitting your registry for consideration, make sure a shipping address is on the account so gifts can be purchased for you.
No. Tagging puts your registry into consideration, but we can't guarantee selection or that every item will be cleared.
Browse social media posts tagged #babylistitforward to find links to registries and purchase a gift directly, just like you would on any Babylist registry.
No, you don't need a Babylist account to purchase a gift.
