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8 Simple Ways to Save Money on Diapers
Updated on
September 11, 2023

8 Simple Ways to Save Money on Diapers

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8 Simple Ways to Save Money on Diapers

Diapers are basically a non-negotiable when it comes to baby care—they’re going to be a big part of your baby budget for years to come. Though there’s no real way around the expense of diapers and wipes, there are a few things that can help keep the cost down. If you’re wondering how to save money on diapers, you’re certainly not alone. We’re breaking down where to find the savings (hint: cloth diapering is not the only way).

1. Use the unit price

If you’re curious about saving, using the unit price is something to practice. To find the unit price, or price per diaper, just divide the cost of the diaper package by the number of diapers inside. For instance, if a package of diapers costs $24.99 and has 76 diapers, the price per diaper (unit price) is about 33 cents.

A traditional disposable diaper costs about 20 to 30 cents (22 cents being the average), while the average unit price of an eco-friendly diaper is about 35 cents. These costs might vary a bit depending where you are and what brand you prefer, but unless you’re having a major diaper emergency (we’ve all been there!), aim to stay at or below these prices.

Package sizes and the amount of diapers in the package varies greatly between brands, so using the unit price makes it a lot easier to compare different brands and packages to find the best value (pro tip: it’s not always the biggest box).

2. Have a few go-to trusted brands

Different diapers work well on different babies. After you’ve tried a few to see what fits your baby best—and keeps them dry, rash-free and clean—take note of which ones you like. Not every diaper works for every baby and making sure your baby is safe and comfortable is priority. But being able to vary between a few different brands gives you a bit more flexibility when it comes to sales, coupons and rewards programs.

3. Register for diapers

If you’ve got a baby on the way, registering for diapers can help you build your stock before your baby even arrives. Register for a few different sizes (babies grow so fast in the beginning!) so that you won’t be caught off guard when your baby jumps a size seemingly overnight.

Friends and family take note: diapers and wipes may not be the cutest gift, but they’ll definitely get used.

4. Try generic brands

Generic brands are not what they used to be. In fact, many generic store brands have amazing diapers at a significant savings when compared to other name brands of similar quality. Target’s up & up brand, for example, lands at about 11 or 12 cents per diaper when buying a large box; Pampers Baby Dry ends up at about 20 cents per diaper for a similar-sized package.

Even better? Many store brands offer money back guarantees on their products, so you can try without worrying about being stuck with a bunch of diapers that don’t work for your baby.

Not sure where to start with generic brand diapers? Check out our Diaper Absorbency Test where we compared store brand diapers from Costco, Target and Walmart.

5. Watch for sales in unexpected places

Buying on sale is the easiest way to save money on diapers and wipes. Large retailers like Target, Walmart, Costco and Amazon all frequently have diaper sales, and those times are the best to stack coupons, stock up and save big.

Sometimes the biggest deals are in places you may not otherwise buy diapers. Pharmacies, in particular, frequently hold sales on baby health items and combining those with manufacturer coupons and store rewards programs results in huge savings. Signing up for email alerts from pharmacies like CVS, Walgreens, Duane Reade and others can clue you into the best times to buy.

Local parent groups are also a great way to stay informed of sales in your area.

6. Join loyalty and rewards programs

Some of the biggest baby brands—like Huggies, Pampers and Luvs—all have very popular rewards programs. Purchase points can be traded in for high-value coupons, and you can even get access to other exclusive discounts and offers in your inbox. This works out particularly well if you find your baby does better with a specific diaper brand more than others.

If you’re an online shopper, signing up for Amazon Family offers you 20% off of diaper prices when you subscribe through your Prime account—this is an additional 5% over what you can save with a typical Amazon diaper subscription.

7. Look for coupons

Couponing takes a little time but when it comes to diapers, the save is often worth it. If you’re buying online, search for both brand and store coupon codes, and browse Amazon Coupons before buying from there (stacking these with your Amazon Family discount helps even more). If you’re heading to the store, search for printable coupons for your favorite store or brand and tell family and friends to save any coupons they come across, too—it really does take a village.

Other sites like, Save and SmartSource make couponing easier on you and house all the savings in one place.

8. Consider cloth

Cloth diapering is not for everyone, but if you are interested in trying it out, it does come with its fair share of savings. Consumer Reports estimates that the average cloth diapering family can save about $1,500 to $2,000 on diapers by the time they potty-train. The catch is that you’ll have to spend a bit more up front to stock your diaper supply. But after that initial purchase, you’ll likely only have to spend on detergent and diaper liners (if you use them). If you don’t mind the extra laundry, this can be a total win.

Unsure about whether or not cloth diapering is for your family? Check out our guide on Cloth vs. Disposable diapers. If you’ve decided to try your hand at cloth diapering, here is all you need to know to know to get started.

Babylist Staff

Babylist editors and writers are parents themselves and have years of experience writing and researching, coming from media outlets like Motherly, the SF Chronicle, the New York Times and the Daily Beast, and the fields of early childhood education and publishing. We research and test hundreds of products, survey real Babylist parents and consult reviews in order to recommend the best products and gear for your growing family.

This information is provided for educational and entertainment purposes only. We do not accept any responsibility for any liability, loss or risk, personal or otherwise, incurred as a consequence, directly or indirectly, from any information or advice contained here. Babylist may earn compensation from affiliate links in this content. Learn more about how we write Babylist content and review products, as well as the Babylist Health Advisory Board.