Best Memorial Day Deals for Baby and Kids
Shop it like it’s hot with epic savings on all your fave brands—Maisonette, STATE, Ollie World, Little Sleepies, Lalo and more!

If you’ve been on the fence about renting the SNOO or just waiting for the perfect time to binge purchase a brand-new summer wardrobe (for you or for the little ones), we got you. The Memorial Day 2023 deals this year are way too good to pass up, with cult-fave kidswear brands like Rylee + Cru, Maisonette, Tubby Todd, Once Upon a Farm, Nanit, Ergobaby and so many more—including the Babylist Shop!—offering generous discounts on all the best baby gear, clothing, toys, skincare, first foods and everything you need to finally finish the nursery or stock up for that next growth spurt.
Because you’ve got enough on your plate as is, we’ve done the work to hunt down the hottest deals and sales you can shop right now, whether you’re buying for yourself, a kiddo on the way or simply completing your registry, which is smart, BTW.
The Best Memorial Day Baby Gear Sales
Babylist Shop: Up to 75% essentials for baby, toddlers and the whole family, from brands like Dr. Brown’s, Earth Mama, Frida, Magnetic Me, Nanit, Zutano and more. Thru 5/31.
- 35% off select Crane Humidifiers (starts 5/27)
- 30% off select Bumbo floor seats
- 40% off Baby Jogger High Chair & Bounder bundle
- Up to 75% select baby apparel (including picks for summer!) from Goumi Kids, Burts Bees Baby, Carter’s and more.
Delta Children: Enjoy 15% off sitewide on all the gear and furniture you’ll ever need: cribs, strollers, wagons, high chairs, play yards, gliders, mattresses and tons more. As if that weren’t enough, you can also get 20% off the Sloane, Asher, Madeline, and Poppy collections so consider your nursery donezo. Sale begins 5/25 and ends 5/30.
Ergobaby: Save 25% on the new Evolve 3-in-1 Bouncer May 25th through May 29th with code BOUNCER25.
Hello Bello: Get 35% off your first Hello Bello diaper bundle with code: MEM35 Thru 5/29
Kahlmi: This handheld baby massager is a game changer, and it’s 20% off with code MD20 from Thursday 5/25 to Tuesday 5/30. Bonus: you can use it on yourself (and your bad back) too!
Lalo: Up to 20% off modern high chairs, chic play gyms, minimalist meal and bathtime essentials, plus more cool stuff—now through Tuesday, 5/30.
Luli Bebé: 25% off sitewide from 5/27-5/30 on luxe vegan leather travel, diaper, tote and snack bags for busy moms—because you deserve to look cute too.
STATE: Just in time for summer vacation, cult-fave brand STATE is offering 20% off sitewide 5/25-5/29 so if you need a tiny little suitcase for them, a cool new lunchbox for daycare next year or a fresh fanny pack that isn’t always sold out (ahem, Lululemon), stock up.
Tula Baby Carriers: From 5/26-5/29, take 20% off six stylish baby carriers with code MD2023.
The Best Memorial Day Fashion & Beauty Sales
Babiators: Stock up on the chicest sunglasses for your mini me, with Babiators 30% off sitewide sale from 5/26-5/29.
Belly Bandit: 30% off the entire site—compression leggings, belly wraps, nursing bras and more to support new moms—from Saturday, 5/27 through Monday, 5/29.
Bodily: The Summer Refresh Sale is officially on with savings on the most comfortable nursing and pumping bras, maternity panties, lounge essentials and more through 5/29. Use code SUMMER at checkout.
- 15% off $125+
- 20% off $150+
- 25% off $175+
Comrad Socks: Put your (swollen) feet up in the cutest compression socks at 25% off with code WKND25.
Dabble & Dollop: Get ‘em so fresh and so clean, clean with 25% off the Day at the Beach Bundle, which includes the all-natural brand’s Honeydew Melon, Coconut and Vanilla Whip 3-in-1 Gels: Shampoo, Body Wash, and Bubble Bath. Sale starts Friday, 5/26 and ends Monday, 5/29.
Danrie: If you love Maisonette, you’ll definitely want to check out Danrie! The super-cute and carefully curated baby and kidswear boutique is running an epic summer sale with up to 25% off swimwear, hats, shades, breezy beachwear and more from beloved brands like Bobo Choses, Mon Coeur, Caramel and more.
Just Shoes For Kids: Snag up to 50% off the coolest shoes (summer sandals included!) from coveted European designers like Boxbo, Old Soles, Naturino and many more starting Wednesday, 5/24 through Monday 5/29.
Little Sleepies: If you’re as obsessed with Little Sleepies PJs as we are, you won’t want to miss the chance to stock up on the softest jammies (that grow with them!) and sleep sets for the whole fam at up to 65% off starting Thursday, May 25th, at 9 am PST and ending Monday, May 29th, at 11:59 pm PST.
Maisonette: Enjoy up to 40% off all the best toy, home, gear and childrenswear brands—Pink Chicken, Trotters London, Little English, Petits Vilains + SO much more—now through 5/27, plus get an extra 10% off sale with code EXTRA10. Or wait until the 28th when you score an extra 15% off sale through the 31st. PS, there’s tons of great womenswear stuff, including the cutest, easiest, breeziest summer dresses, for you to shop too!
Monica + Andy: An exclusive Memorial Day sale for Babylist readers only! Now through 5/31, enjoy 30% off the softest, GOTS-certified organic swimwear, onesies, dresses, jammies, sleep bags and more essentials with code BABYLISTMEMDAY.
MORI: From 5/25-5/29, use code SAVE20 for 20% off the softest, sustainable baby clothes for little ones and toddlers.
NUNUNU: Calling all baby hipsters! Cool, contemporary brand NUNUNU, popular with celeb parents like Gwen Stefani, John Legend and Kim Kardashian, will be having a Memorial Day sale from 5/25-5/29 with 20% off their summer collection.
Rylee + Cru, Quincy Mae & Noralee: Snag 25% off sitewide starting 5/26 at 9 am PST through Monday, 5/29. Think adorable boho must-haves, all the best organic baby basics and charming outfits for special occasions, like weddings, preschool graduations and more.
Tea Collection: Now through 5/31, take 25% off sitewide (including brand-new summer arrivals and UPF40+ swim) + 30% off sale! Amaze.
Tubby Todd: Some of the best baby skincare! From Thursday, 5/26 through Tuesday, 5/30, take 15% off sitewide and 20% off purchases $75+, PLUS an additional 10% off select goodies while supplies last! No code necessary.
The Best Memorial Day Sales For More Sleep
HALO Sleep: Rest easy with up to 50% off swaddles, wearable blankets and more, including:
- SleepSure: $199.99 sale price (normally $249.99)
- BassiNest 3.0: $199.99 sale price (normally $219.99)
- BassiNest 3.0S: $239.99 sale price (normally $299.99)
Nanit: From 5/25 through 5/29, get a FREE sound machine + night light—valued at $100—with any Camera purchase (excluding the Nanit Pro + Clearance Floor Stand). There will also be special deals on bundles.
Newton Baby: Use the code STARS to score 20% off sitewide, plus 30% off crib mattresses when you purchase a crib, which you’ll obvs need. Sale begins Friday, 5/26 and runs through Tuesday, 5/30 so don’t sleep on it.
The Ollie World: Take 20% off their cult-fave swaddles and bibs for the entire month of May, no code needed!
Parachute: Save 20% off on sleep essentials for you, from sheets and comforters to pillows and mattresses, as well as towels and their popular robes.
SleepOvation Baby: This super breathable, hypo-allergenic mattress specifically engineered to reduce harmful pressure on your little one’s skull is 15% off now through Monday, 5/29.
SNOO Smart Sleeper: Get a six-month SNOO rental for just $499 total (originally $159 per month)! Because you need all the sleep you can get.
The Best Memorial Day Home & Nursery Sales
Avenlur: Get your toddler’s playroom all decked out (and all their energy out) with Montessori-inspired wooden play equipment at really good prices. From 5/26 through 5/29, enjoy:
- 25% off $600+ orders with code FIREWORKS25
- 20% off $400+ orders with code FIREWORKS20
- 15% off $250+ orders with code FIREWORKS15
Crate & Kids: Get up to 40% off contemporary cribs, gliders, bedding, rugs, toys, lighting, decor and basically everything you could dream of to create an Insta-worthy nursery.
Darzzi: Buy one knitted baby blanket, and get one limited-edition baby bunny blanket (a $55 value!) for FREE from May 27- May 30th! Keep it for your little one or give it to a pregnant friend.
Nurture&: Buy more, save more (up to $500!) on gorgeous, premium quality nursery furniture for modern parents—now through Tuesday, 5/30.
Ooni: Shopping for an early Father’s Day Gift (or something for yourself)? Get up to 30% off these popular pizza ovens, just in time for the summer season.
Pottery Barn Kids: Get up to 60% off, ranging from nursery furniture and baby bedding to outdoor toys and beach towels to backpacks and playroom furniture.
StoryCaptain: Get 60% of your first box of educational books and activities. For new subscribers only. Use THANKYOU60 at checkout. Thru 5/31.
QVC: Save big on everything from garden gear to wellness essentials (see their Unofficial Start of Summer Sale). Thru 5/29
The Best Memorial Day Sales For Feeding Babies & Toddlers
Baby Brezza: That bottle warmer on your registry? Consider it bought. Now through Tuesday, 5/30, get up to 40% off time-saving products for formula and baby food prep, bottle washing, sterilizing, diapering & more.
B.box: From 5/27-5/29, snag 20% off sitewide on snack boxes, sippy cups, water bottles, insulated food jars and more award-winning mealtime essentials with the code MEMORIAL20.
Ezpz: Enjoy 25% off sitewide on the best modern mealtime essentials (from baby’s first feeding set to kid-friendly suction smiley plates and tiny silicone drinking cups) with code BABYLISTMDW25. Sale starts Thursday, 5/25 and ends Monday, 5/29.
Morepeas: Summer vacation just got a whole lot cuter with 20% off Morepeas colorful silicone Travel Essentials Bundle—which includes an Essential Snack Cup, On-The-Go Tether, Roll & Snap Bib, as well as a Baby-To-Tot Spoon Set. Discount is automatically applied at checkout May 25-29th.
Once Upon A Farm: Eat better with 30% off first-time pouch and meal subscriptions when you use promo code 30FRESH at checkout. Yum!
PackIt: If you’re in the market for a completely collapsible beach or park cooler that needs no ice (why not make your life easier, right?), grab a Zuma Bag—from your fave freezable lunch box brand PackIt—for 15% off with code Memorial15. Starts 5/25 and ends 5/31.
Pippy Sips: Keep your breast milk extra fresh on the go with 25% off the Maia by Pippy Sips portable system for storing and cooling milk while you’re out and about. Starts Saturday, 5/27 and goes through Monday, 5/29.