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Best Baby Clothing Brands for Style, Comfort and Everyday Wear
Best Baby Clothing Brands for Style, Comfort and Everyday Wear
Photo by Goumi

Best Baby Clothing Brands for Style, Comfort and Everyday Wear

Looking for baby clothes that hold up to real life and look great? Start with these parent-approved brands.

author-Latifah Miles
By Latifah Miles
Fact Checked by Shannon Vestal Robson
Updated On
Updated On
Our editors independently test and curate products. If you make a purchase via our links we may earn a commission.
Photo by Goumi

In This Article

Best for Newborn Bundles
Tiny Kind
Best for Basics
Primary
Best for Bamboo PJs
Little Sleepies
Best for Enduring Quality
Hanna Andersson
Best Bang for Your Buck
Old Navy
Best for Bodysuit Bundles
Small Story
Best Magnetic Clothing
MagneticMe
Best for Statement-Making Staples
Boden
Best for Trendy Styles
Zara
Best Well-Priced Trendy Styles
H&M
Best for Durability
First Peak

When it comes to baby clothes, comfort is key, but that doesn’t mean you have to skimp on style. The best baby wardrobes strike a perfect balance between soft, cozy fabrics that feel good on delicate skin + designs, cuts and patterns that you’ll be excited to put on your baby. 

You’ll find the widest variety of baby clothing brands online, from adorable pajamas to affordable newborn clothing bundles. The options are seemingly endless, so to help you navigate all of the brands out there, we’ve rounded up our favorites that nail both comfort and style. And if you need help figuring out how many outfits to stock up on? We’ve got you.

Best for Newborn Bundles

Tiny Kind

Newborn clothing bundles usually include a bodysuit, pants, and accessories like a hat or booties. Bundles are great because they take the guesswork out of getting your baby dressed every day. And since the pieces match, you can kiss decision fatigue (because physical fatigue is enough) goodbye.

Best for Basics

Primary

All of Primary’s baby clothes—bodysuits, dresses, sweaters and separates—come in crayon-like colors and simple silhouettes that go with everything. All non-outerwear pieces are under $25 and made of soft-but-durable cotton that lasts. Primary is a great choice for parents who prefer solid or basic patterns over graphics and sayings on baby’s clothes. They also have a bunch of organic cotton options (the zip rompers are my favorite).

Best for Bamboo PJs

Little Sleepies

Parents love bamboo because it’s a lightweight, breathable material—a plus for delicate baby skin. Little Sleepies pajamas are buttery soft and come in dozens of fun patterns, prints and colors. Bamboo-loving parents also say that they last longer than other materials because of the supreme stretchiness.

Best for Enduring Quality

Hanna Andersson

Made with premium materials, Hanna Andersson’s clothes have a hand-me-down quality that holds up over years, washes and hundreds of wears. While the price point is on the higher end, you’re definitely paying for craftsmanship that you can hand down to another child in your life.

Best Bang for Your Buck

Old Navy

If you want to stock up on several pieces without spending a small fortune, Old Navy will get the job done. You can regularly find basics like leggings and t-shirts for $5 to $8 a piece and seasonal essentials like coats and sweaters for less than $20. The clothes are super cute and there are tons of options to choose from.

Best for Bodysuit Bundles

Small Story

You’ll be surprised how many bodysuits your baby will go through in a week so we suggest stocking up. Small Story offers packs of bodysuits, both printed and plain white, for a wallet-friendly price (5 pieces for less than $25).

Best Magnetic Clothing

MagneticMe

Picture this: it’s the middle of the night and you’re changing your baby’s diaper.  Instead of fumbling with snaps, you can quickly undo magnetic closures in half the time (and the closure is whisper quiet). MagneticMe sells baby clothes that feature magnetic closures instead of zippers or snap, which is especially useful during the first year, so you can quickly access your baby’s diaper without disturbing them while they snooze.

Best for Statement-Making Staples

Boden

Add a little sparkle to your baby’s wardrobe with a few standout staples from Boden. Their baby and toddler lines are colorful with bold patterns and whimsical cuts. You can also find basics with a twist, like pointelle leggings and t-shirts with bouclé details.

Best for Trendy Styles

Zara

When your baby is out of the newborn stage and starts wearing clothes other than pajamas and onesies, Zara is a good place to shop for trendy items to level up their wardrobe.

Best Well-Priced Trendy Styles

H&M

And if you want your budget to stretch a little further, H&M offers trendy picks, but at a budget-friendly price point. 

Best for Durability

First Peak

First Peak is made to keep up with even the most active, adventurous babies and toddlers. Instead of 100 percent cotton (which can get misshapen and retain funky odors after rigorous wear), these clothes are made with EPA-certified PurThread, a silver-infused polyester that’s naturally antibacterial, so they stay smelling fresh no matter what they’ve been through. And they keep their shape and softness even after months of continuous wear.

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