The 10 Best Baby and Children's Clothing Brands of 2022
Best Baby Clothing Brands
January 7, 2022

Best Baby Clothing Brands

Babylist editors love baby gear and independently curate their favorite products to share with you. If you buy something through links on our site, Babylist may earn a commission.
Pinterest logo.
Best Baby Clothing Brands.
Photo by Goumi
Best Baby Clothing Brands

Comfort is king when it comes to baby clothes. Trust us, your child will definitely let you know if something irritates them (cue wailing red-faced baby). Finding clothes that feel good and appeal to your sense of style is the sweet spot of baby fashion.

The biggest selection of baby clothes is online, which is even true for brands that have brick-and-mortar stores, so we recommend starting online first. Check out these top children’s clothing brands that make the most of comfort and style.

Carter’s: Cute & Comfy

Carter’s has been around for generations, and they know kids’ clothes. Babies don’t care about looks, but they do care about comfort. That’s probably why Carter’s has a gazillion well-priced soft-cotton bodysuits, bottoms and rompers in their lineup. They’re a great place to start building baby’s wardrobe to cover all the basics at a budget-friendly price.

Primary: Bright Basics

All of Primary’s baby clothes—bodysuits, dresses, sweaters and separates—come in crayon-like colors and simple silhouettes that go with everything. All non-outerwear pieces are under $25 and made of soft-but-durable cotton that lasts. Primary is a perfect choice for parents who prefer solid or basic patterns to graphics and sayings on baby’s clothes.

Burt’s Bees Baby: Organic Goodness

From the maker of some of our favorite grown-up skincare products, Burt’s Bees Baby offers everything from bodysuits and booties to washcloths and robes—all in organic cotton that stays durable and gets softer with every wash.

Cat & Jack: Coordinated Sets

There’s no need to agonize over building a capsule wardrobe for your baby. Pre-matched two and three-piece sets take the guesswork out of what looks good together. Target’s Cat & Jack line has a wide variety of sets to choose from at wallet-friendly prices. Pro tip: Keep the receipt, and if the item wears out before one year, you can return it!

Goumi Kids: Soft & Sustainable

Seeing your child dressed in beautiful hues and prints from Goumi Kids is a guaranteed mood booster. But you’ll feel even better knowing that the baby footies, mittens and hats are made from eco-friendly and sustainable materials, like bamboo. And while Goumi Kids has a wide range of baby clothes, we’re kind of partial to the special Goumi Kids x Babylist collaboration.

Kickee Pants: Ultimate Softness

Ready for the softest, stretchiest baby clothes ever? All Kickee Pants pieces are made with 95% viscose fiber made from bamboo, which means they’re lightweight, super soft and stretchy enough for kiddo to get all their wiggles out without feeling restricted. Plus, all their footies have non-skid dots on the soles so new walkers have a good grip on even the slipperiest floors.

Old Navy: Bodysuits Galore

Old Navy offers a wide selection of baby clothes at refreshingly low price points. This is one of our go-to brands for bodysuits—they have dozens of graphic prints and patterns, and at $5 or lower each, it’s an excellent way to stock up on bodysuits in every size (because baby will grow into them all eventually). Keep in mind: There’s no gender-neutral search option, so you’ll need to search by either girls’ clothes or boys’ clothes.

Loulou Lollipop: For Quirky Kiddos

We love Loulou Lollipop for their fun and whimsical designs on everything from teethers to blankets, and their baby clothes are no exception. Avocados? Check. Safari? Check. Ramen? Check. And with flat seams and printed inner label (i.e. no tags!), this brand ensures baby can relax without irritation.

H&M: Effortlessly Stylish

H&M has all the latest styles to dress your future fashion trailblazer. And with pieces like breezy ruffled rompers, jacquard-knit sweaters and trendy overalls, don’t be surprised if you start to envy your little one’s closet. There are literally hundreds of cool-kid looks to sift through, and all at the reasonable prices H&M is known for.

Hanna Andersson: Premium Fabrics

Hanna Andersson is one of our favorite brands for baby clothes that will last for years (hello, hand-me-downs). Choose from neutrals, pastels, primary shades and playful patterns in just about any piece of clothing you can think of. They even have little pilot caps and critter hats. This brand isn’t cheap, but it’s well made and will last. And parents: they offer matching PJ sets for the whole family!

This information is provided for educational and entertainment purposes only. We do not accept any responsibility for any liability, loss or risk, personal or otherwise, incurred as a consequence, directly or indirectly, from any information or advice contained here. Babylist may earn compensation from affiliate links in this content. Learn more about how we write Babylist content and the Babylist Health Advisory Board.