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Best Baby Clothing Brands
January 10, 2024

Best Baby Clothing Brands

By Babylist Team
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Best Baby Clothing Brands.
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Best Baby Clothing Brands

Comfort is everything when it comes to baby clothes. Finding clothes that feel good and appeal to your sense of style is the sweet spot of baby fashion.

The biggest selection of baby clothes is online, which is even true for brands that have brick-and-mortar stores, so we recommend starting online first. Check out these top children’s clothing brands that make the most of comfort and style so you can add only the best baby clothes to your registry. (P.S. Confused about how many baby clothes you need? We can help.)

Carter’s: Cute & Comfy

Carter’s has been around for generations, and they know kids’ clothes. Babies don’t care about looks, but they do care about comfort. That’s probably why Carter’s has a gazillion well-priced soft-cotton bodysuits, bottoms and rompers in their lineup. They’re a great place to start building baby’s wardrobe to cover all the basics at a budget-friendly price.

Primary: Bright Basics

All of Primary’s baby clothes—bodysuits, dresses, sweaters and separates—come in crayon-like colors and simple silhouettes that go with everything. All non-outerwear pieces are under $25 and made of soft-but-durable cotton that lasts. Primary is a perfect choice for parents who prefer solid or basic patterns to graphics and sayings on baby’s clothes.

Burt’s Bees Baby: Organic Goodness

From the maker of some of our favorite grown-up skincare products, Burt’s Bees Baby offers everything from bodysuits and booties to washcloths and robes—all in organic cotton that stays durable and gets softer with every wash.

Cat & Jack: Coordinated Sets

There’s no need to agonize over building a capsule wardrobe for your baby. Pre-matched two and three-piece sets take the guesswork out of what looks good together. Target’s Cat & Jack line has a wide variety of sets to choose from at wallet-friendly prices. Pro tip: Keep the receipt, and if the item wears out before one year, you can return it!

Tiny Kind: Eco-Friendly Basics

We love Tiny Kind for its collection of sweet essentials that are made from soft 100% GOTS-certified organic cotton. From head-to-toe, they offer wardrobe basics in a soft color palette with sweet prints that all coordinate. The brand is also sustainable, using recycled fabric scraps for all of the packaging, making the clothing not only safe for your baby but for the environment as well!

Old Navy: Bodysuits Galore

Old Navy offers a wide selection of baby clothes at refreshingly low price points. This is one of our go-to brands for bodysuits—they have dozens of graphic prints and patterns, and at $5 or lower each, it’s an excellent way to stock up on bodysuits in every size (because baby will grow into them all eventually). Keep in mind: There’s no gender-neutral search option, so you’ll need to search by either girls’ clothes or boys’ clothes.

Loulou Lollipop: For Quirky Kiddos

We love Loulou Lollipop for their fun and whimsical designs on everything from teethers to blankets, and their baby clothes are no exception. Avocados? Check. Safari? Check. Ramen? Check. And with flat seams and printed inner label (i.e. no tags!), this brand ensures baby can relax without irritation.

Goumi Kids: Soft & Sustainable

Seeing your child dressed in beautiful hues and prints from Goumi Kids is a guaranteed mood booster. But you’ll feel even better knowing that the baby footies, mittens and hats are made from eco-friendly and sustainable materials, like bamboo. And while Goumi Kids has a wide range of baby clothes, we’re kind of partial to the special Goumi Kids x Babylist collaboration.

First Peak: Ready for Adventure

One of the most innovative baby clothing brands on the market, First Peak is made to keep up with even the most active, adventurous toddlers. Instead of 100% cotton (which can get misshapen and retain funky odors after rigorous wear), these clothes are made with EPA-certified PurThread, a silver-infused polyester that’s naturally antibacterial, so they stay smelling fresh no matter what they’ve been through. And the keep their shape and softness even after months of continuous wear. We also love their flannels made from Seawool, which is made from up-cycled oyster shells and recycled water bottles. Unlike regular wool, Seawool is naturally anti-bacterial, anti-static, and quick drying.

Kickee Pants: Ultimate Softness

Ready for the softest, stretchiest baby clothes ever? All Kickee Pants pieces are made with 95% viscose fiber made from bamboo, which means they’re lightweight, super soft and stretchy enough for kiddo to get all their wiggles out without feeling restricted. Plus, all their footies have non-skid dots on the soles so new walkers have a good grip on even the slipperiest floors.

H&M: Effortlessly Stylish

H&M has all the latest styles to dress your future fashion trailblazer. And with pieces like breezy ruffled rompers, knit cardigans and trendy overalls, don’t be surprised if you start to envy your little one’s closet. There are literally hundreds of cool-kid looks to sift through, and all at the reasonable prices H&M is known for.

Hanna Andersson: Premium Fabrics

Hanna Andersson is one of our favorite brands for baby clothes that will last for years (hello, hand-me-downs). Choose from neutrals, pastels, primary shades and playful patterns in just about any piece of clothing you can think of. This brand isn’t cheap, but it’s well made and will last. And parents: they offer matching PJ sets for the whole family!

Lou Lou & Company: Newborn Essentials

Between diaper changes and spit-up, newborns go through so many outfit changes in the first few months. We love newborn gowns because they make middle of the night changes super easy since you won’t have to fumble with a zipper or buttons in the dark. These newborn gowns from Lou Lou & Company are incredibly soft and come in an entire rainbow of colors and prints. They even have adorable matching accessories like newborn hats and headbands as well as stretchy swaddle blankets.

Zara: On Trend

If you’re looking for trendy yet well-made baby clothing, you’ll love the selection at Zara. They have basics like soft bodysuits and leggings to more dressy options for special occasions. We also love their Edited line which lets you customize crewnecks or sweatsuit sets with your baby’s nickname.

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