11 Baby Products That Have Gone Viral on Social Media

If you haven’t heard of the Tushbaby, prepare to be influenced. This hip carrier (also mentioned by a ton of Babylist parents in our newsletter poll and best baby products survey) fits snugly around the waist and helps evenly distribute baby’s weight on the little seat. If you’ve got a Velcro baby who also can’t decide whether they want to be held or explore, this is the product for you. Not only do parents all over social media love this genius invention, but Babylist’s very own senior commerce editor, Latifah Miles, does, too. Yay for saving the backs of parents of Velcro babies. One Babylist parent wrote in to our newsletter survey to say, “No regrets!!!” (Yes, it’s worth that many exclamation points.)

You’ve probably seen or heard about this interactive cactus toy that mimics babies babbling, laughing, or crying. You can even record yourself talking or singing. Some babies hate it, but some love it, and either way, their reactions are pretty cute.

It seems like any time you see an influencer or celebrity in a carrier, they’re wearing this chic Artipoppe pick. All that exposure has definitely influenced parents to buy the Zeitgeist for their babies. In fact, we polled real Babylist parents in our weekly newsletter and quite a few mentioned clicking “buy now” after seeing it on social media. While it’s a spendy product, if you can’t resist its allure, our biggest tip is to add it to your Babylist registry as a group gift so friends and family can contribute. It comes in a bunch of luxurious materials and unique prints, but parents also say it’s comfortable and long-lasting. One Babylist parent who shared they were influenced, ordered one and quote, “never looked back.”

We were stunned by the number of Babylist parents who mentioned the Fisher-Price Kick & Play Play Gym in our annual best baby products survey and our newsletter poll. One Babylist parent wrote, “It lives up to the hype and can entertain our little one longer than any other toy!” It’s viral for good reason; regular parents, influencers, and celebrities on social all believe it is worth the hype. Singer John Legend even collaborated with the brand to release a version featuring his children’s music. The play gym is engaging, affordable, grows with baby and is easy to move from room to room or take on trips.

We’re all for baby products that can help make daily parenting tasks a bit easier. While you certainly don’t want your child’s car seat buckle to be too easy to press, some are actually quite hard to release. If you’ve got longer nails or limited hand mobility (or are just tired of wrangling that tricky buckle button), this is a weirdly useful product you’ll want to add to your registry.

Enter another viral social media toy—the crawling crab. We’ve seen this thing scuttling around on TikTok and Instagram, but were pleasantly surprised to see how many parents responded to our newsletter poll that they’d been influenced to buy it. Have a baby who despises tummy time? This crab is almost sure to distract them long enough to get a few minutes of practice in. Parents also love that it encourages their baby to follow it, helping motivate them to crawl. Toddlers enjoy chasing it around, too. One Babylist parent responded to our newsletter survey: “My toddler loves it now. It’s a nice distraction when mommy needs to get some things done!”

Cutting sharp newborn nails can be pretty nerve-wracking. Enter perhaps one of the most genius baby products out there—the electric nail file. If you’ve seen this buzzing around on your For You Page, we can attest that it is, in fact, worth the hype. It resembles an emery board with a gentle grit and multiple spin levels. It gives you a lot more control over how short you trim your baby’s nails and helps avoid any accidental skin nips because there are no tiny clippers. There is a slight learning curve while figuring out the levels and technique, but it’s a breeze once you get the hang of it.

This stain spray is one of many baby products I was personally influenced to buy 🙋🏽‍♀️. After starting solids with my first baby, I quickly learned just how messy things can get. I saw this floating around on Instagram, and three years later, you won’t catch us without a bottle of this laundry-saver somewhere in our house. It’s tough enough to tackle anything from berry stains to those yellow newborn blowouts. And you can see the stains fading right before your eyes, truly magic.

Transitioning to solid foods marks the beginning of a new era of parenting—one that inevitably requires a lot of prep and cleanup. While some parents dive right into baby-led weaning (where you offer your baby whatever you’re eating, just prepared in an age-appropriate way), others dip their toes in, starting with purees. And this baby food maker takes some of the work out of prepping fresh baby food, giving you full control of the ingredients and flavors. When I started researching starting solids, I saw this Nutribullet featured in almost every recipe video parents shared. It even comes with little jars to store what you’ve prepared for later.

Teething babies everywhere are obsessed with this thing. What makes it so popular? Two things: its unique shape and the fact that it’s practically drop-proof. It blew up on social media when parents started posting after they discovered how much their babies loved it. Sore gums need soothing, but it can be hard to hold only a teether before your hands know how. This penguin teether fits over their hands with a bar they can securely hold. The little “ears” are the perfect size and firmness to relieve teething pain. Its one-piece, silicone design makes it super easy to clean.