11 Viral Baby Products That Are Actually Worth the Hype

This bottle washer isn’t new, but the attention it’s been receiving is. A bottle washer was once considered a nice-to-have baby product—but now many parents are raving about making a tedious chore much more manageable. A ton of parents mentioned the Baby Brezza Bottle Washer in our viral products poll, as well as the Momcozy bottle washer—and our newsletter editor, Alainna Wurfel, actually tested these two head-to-head. 

If it feels like you’re seeing this carrier everywhere—you are. Whether it’s influencers on Instagram, celebrities or a parent you pass by during an outing to the park, the Zeitgeist is one of the most stylish baby carriers out there, that also performs as well as it looks. In fact, we polled real Babylist parents in our weekly newsletter and quite a few mentioned clicking "buy now" after seeing it on social media. While it’s a spendy product, tons of parents say it’s a nice little treat for themselves that sparks a little extra joy in parenthood. It comes in a bunch of luxurious materials and unique prints, but parents also say it’s actually really comfortable and long-lasting. One Babylist parent who shared they were influenced got one and said, "I’ve never looked back.”

Cutting sharp newborn nails can be pretty nerve-wracking. Enter perhaps one of the most genius baby products out there—the electric nail file. If you’ve seen this buzzing around on your For You Page, we can attest that it is, in fact, worth the hype. It resembles an emery board with a gentle grit and multiple spin levels, gives you a lot more control over how short you trim your baby’s nails and helps avoid any accidental skin nips because there are no tiny clippers. There is a slight learning curve while figuring out the levels and technique, but it's a breeze once you get the hang of it. 

If you haven’t heard of the Tushbaby, prepare to be influenced. This hip carrier (also consistently mentioned by a ton of Babylist parents in our newsletter poll and best baby products survey) fits snugly around the waist and helps evenly distribute your older baby or toddler’s weight on the little seat. 

If you’ve got a Velcro baby who also can’t decide whether they want to be held or explore, this is the product for you. Not only do parents all over social media love this genius invention, but Babylist’s very own senior commerce editor, Latifah Miles, does, too. Yay for saving the backs of parents of Velcro babies. One Babylist parent wrote in to our newsletter survey to say, “No regrets!!!” (Yes, it’s worth that many exclamation points.)

We’re all for baby products that can help make daily parenting tasks a bit easier. While you certainly don’t want your child’s car seat buckle to be too easy to press, some are actually quite hard to release. If you’ve got longer nails or limited hand mobility (or are just tired of wrangling that tricky buckle button), the Unbuckle Me is a weirdly useful product you’ll want to add to your registry. It fits right over the button and means you don’t have to press your thumb in as hard to release the straps.

For the second year in a row, a large number of Babylist parents mentioned the Fisher-Price Kick & Play Play Gym in our newsletter poll. This thing is viral for good reason, thanks to regular parents, influencers, and celebrities on social media who love it. Singer John Legend even collaborated with the brand to release a version featuring his children’s music. The play gym is engaging, affordable and easy to move from room to room or take on trips. (Baby fans are also sure to love this newer travel-friendly purple monkey toy, too).

You’ve probably seen TikToks about this interactive cactus toy that mimics babies' babbling, laughing, or crying. You can even record yourself talking or singing. Some babies hate it, but some love it, and either way, their reactions are pretty cute. 

Yes, it sounds gross and may be a little intimidating at first, but this thing is definitely worth the ick. When your baby is struggling with congestion and has no idea how to blow their own nose, a nasal aspirator can save the day. “I am another mom who swore she would never use it but my husband bought one in desperation when our baby had his first cold and it was a lifesaver,” a Babylist parent shared in our poll. TL;DR: get one, you won’t regret it. 

Enter another viral social media toy—the crawling crab. We’ve seen this thing scuttling around on social media but were pleasantly surprised to see how many parents responded to our newsletter poll that they’d been influenced to buy it. Have a baby who despises tummy time? This crab is almost sure to distract them long enough to get a few minutes of practice in. Parents also love that it encourages their baby to follow it, helping motivate them to crawl. Toddlers also enjoy chasing it around, too. One Babylist parent responded to our newsletter survey: "My toddler loves it now. It’s a nice distraction when mommy needs to get some things done!”

Teething babies everywhere are obsessed with this thing. What makes it so popular? It has a unique shape and is practically drop-proof; parents started sharing it after they discovered how much their babies loved it. Sore gums need soothing, but it can be hard to hold only a teether before your hands know how. This penguin teether fits over their hands with a bar they can securely hold. The little “ears” are the perfect size and firmness to relieve teething pain. Its one-piece, silicone design makes it super easy to clean. 

This stain spray is one of many baby products I was personally influenced to buy 🙋🏽‍♀️. After starting solids with my first baby, I quickly learned just how messy things can get. I saw this floating around on Instagram, and three years later, you won’t catch us without a bottle of this laundry-saver somewhere in our house. It’s tough enough to tackle anything from berry stains to those yellow newborn blowouts. And you can see the stains fading right before your eyes.