The Best Baby Products to Register for at Target
Target features a variety of budget-friendly, on-trend baby products to add to your registry.
By
Figuring out what you actually need (and what you don’t) can take some trial and error. At Target you can find cotton baby bodysuits for less than $10, our gear editor’s top pick for the best infant car seat and helpful postpartum products. Along with popular baby brands that are otherwise harder to find at a big box retailer, like Tubby Todd, Pipette and Millie Moon, Target has a host of in-house brands that offer a range of products. You can outfit your nursery with their trendy Pillowfort brand and find clothes from their Cloud Island, Cat and Jack and Just One You brands.
Recently, Target launched a Baby Boutique in 200 locations, so instead of their standard baby aisles, the concept will house popular brands and a more curated selection of baby and parenting products. This will make shopping for your baby feel more like a more streamlined shopping experience than a big-box retailer. Plus, those locations will also offer on-site (or virtual) one-on-one support to help you along.
Another bonus to shopping at Target: if you bought something you ended up not loving or didn't need, you can return within 90 days of purchase and up to a year for Target-owned brands. And with their free-to-join Target Circle membership, bi-annual Car Seat Trade-In Event and other savings events sprinkled throughout the year, there are more than a few ways to save on baby essentials.
On the Go
An infant car seat is a key item to think about before bringing your baby home. Target carries many mid-range car seat brand options (like Graco, Evenflo and Chicco) and several stroller brands (like Mockingbird, Doona and UPPAbaby). Plus, twice a year, they host a car seat trade-in event where you can bring in a car seat or base (in any condition, including being expired) in exchange for a 20% off coupon that can be used twice towards a new car seat or other select baby items.
Gear
Along with a car seat, certain gear items are going to be helpful during your baby’s first year of life. You can find a variety of bouncers, baby carriers and more.
Nursery and Decor
You can outfit your entire nursery with essentials like a crib and mattress, plus some cute decor to bring the space together. Target’s in-house brand Pillowfort has a range of prints and designs that you can only find there. You can also find popular nursery brands Graco, Owlet and Nanit.
Clothing
From socks to comfy, cotton onesies, Target is home to some of the cutest clothes for babies. Their brands Cloud Island, Cat and Jack and Just One You, plus their partnership with Carter’s, have a variety of adorably designed clothes. And on top of that, many of their baby essentials (like sleepers, socks and hats) are reasonably priced, with a pack of four bodysuits running you around $10.
Diapering
While you’ll find most of your big diaper brands like Pampers and Huggies at Target, you’ll also find more boutique brands that are typically only available online.
Bathing
When it’s time for your baby’s first bath, having a properly sized tub, a gentle baby soap for their delicate skin and cozy towels to wrap them up afterward can help make the experience smooth and comforting. Similar to their diaper selection, Target is one of the few retailers that carry beloved brands like Pipette and Tubby Todd.
Feeding
Whether you’re breastfeeding, bottle feeding or doing a combination of both, it helps to have a few things on hand. Target stocks some of the top bottle brands like Dr. Brown’s and Philips Avent. You can also find breast pumps (including wearable, plug-in and manual), nursing essentials (like nipple balm and lactation treats) and nursing bras. And if you’ve been eyeing a bottle washer to save time on scrubbing a ton of parts, Target sells those, too.
Toys
Even when your baby is a newborn, their development will benefit from age-appropriate toys. Target carries most of the popular toy brands, including Lovevery, as well as its in-house brand, Gigglescape (which is geared toward older babies).
Postpartum
Registering for postpartum products might not feel intuitive but we encourage it (your registry is for you and baby). At Target, you can find brands like Frida Mom and Earth Mama and products that can be helpful right after birth and all throughout the fourth trimester. And if you’re planning to nurse, they carry comfy nursing bras, too.
